JESSE LUCAS
I build the systems that make GTM numbers trustworthy — then use them to make GTM strategy work.
GTM strategy & RevOps for B2B SaaS. Operator and consultant. AI-native.
About
Most GTM advice comes from people who've only sat on one side of the table — either inside an operating company, or outside as a consultant. I've done both, twice over.
At Strategy& (PwC), I lead GTM value-creation programs for private equity-backed SaaS companies — redesigning quote-to-cash motions, sales structures, and incentive models across 10+ engagements. Before that, at SBI Growth Advisory, I advised high-growth B2B SaaS companies on GTM strategy and commercial diligence for C-suite and sponsor audiences.
In between, I operated. At Voxel AI, I built the RevOps function from the ground up — architecting Salesforce, standing up the tech stack, and designing the data infrastructure that made forecasting and pipeline reporting actually reliable. I took quota attainment from ~30% to 105%.
That combination is the point. I've seen how GTM orgs get architected in ways that make board-level numbers impossible to trust without manual cleanup — and I know how to fix that at the data layer, not just the strategy layer. I'm also AI-native: I build agents and internal tooling (in Claude Code, VS Code) to speed up analysis and cut the resourcing needed to get there.
Based in New York.
Experience
2021 – 2022
SBI Growth Advisory
Consultant
SBI Growth Advisory is a B2B-focused growth consultancy that pairs hands-on strategy work with proprietary benchmark data across sales, marketing, and RevOps. Clients range from software and PE-backed companies to larger enterprises building more efficient go-to-market engines.
I advised high-growth B2B SaaS companies on GTM strategy and commercial due diligence for C-suite and PE sponsor audiences. My work spanned sales enablement, process redesign, coverage models, account segmentation, and roles and competencies design. Working across a wide range of companies in a short window taught me to diagnose a business quickly and figure out which lever actually mattered before recommending a fix, rather than defaulting to the same playbook regardless of context.
2022 – 2024
Power Factors
Sales Operations Manager
Power Factors builds software that helps owners and operators of renewable energy assets — wind, solar, and storage — monitor performance, automate workflows, and manage operations at scale.
I joined during a company acquisition and led the integration of two sales organizations while building a RevOps function underneath them. I scaled the sales operations team from one person to six, stood up formal reporting, dashboards, and forecasting infrastructure, and redesigned how customer orders moved from signed deal to booked revenue. I also built the deal desk from the ground up and owned sales compensation design, including payout calculation for the sales organization.
2024 – 2025
Voxel AI
Revenue Operations Manager / Chief of Staff
Voxel is an AI computer vision platform that turns existing facility cameras into a real-time safety system for industrial workplaces, helping operators catch risks before they become incidents.
I built the RevOps function at an early-stage startup from zero. I selected the sales tech stack, architected Salesforce to support the organization's reporting and forecasting needs, and designed the go-to-market motion from scratch, including ICP definition, account prioritization, and sales enablement. I also built messaging frameworks for key buyer personas and packaged them into repeatable plays the sales team could run independently. This work drove a 30 percent increase in productivity across sales reps.
2025 – Present
Strategy& (PwC)
Manager, Private Equity Value Creation (Go-To-Market)
Strategy& is PwC's global strategy consulting arm, advising leadership teams on corporate strategy, M&A, and large-scale transformation across every major industry.
I lead GTM engagements for private equity-backed companies across the full commercial organization, spanning marketing, sales, channel, customer success, and revenue operations, from diligence through post-close value creation. I design governance models, account segmentation, coverage and capacity plans, org structure, and pricing strategy for portfolio companies preparing for growth or exit. I also build AI-assisted tooling to speed up delivery and have run AI opportunity assessments to help clients identify where AI genuinely moves the needle in their commercial organization.
Selected Work
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